71% of businesses will have an online website in 2023. As the digital world continues to evolve rapidly, it will become critical for companies to turn online to engage their customers and increase sales. However, with approximately 1.13 billion websites on the internet, getting your website to stand out can be challenging. If you’re looking for the secret to unlocking online sales, check out these 6 practical tips!
1. User-Friendly Content
An attractive website that’s easy to navigate is a high priority among online shoppers. Don’t believe us? 88% of online users won’t return to a site after a bad experience. It’s not just a brilliant design or straightforward navigation that online users are after- it’s speed. In fact, websites that load slowly cost retailers $2.6 billion U.S. dollars in sales each year. Businesses must invest in a modern website design to increase customer engagement and boost sales,
2. Company Branding
One of the best-kept secrets to a recognizable website? The answer is branding. Weaving together design elements such as your font, logo, color palette, and specific messaging that communicates your company’s mission and values will lead to higher customer loyalty and visitor return rates. This gives online visitors an intangible feeling they only get when interacting with your brand.
3. Discounts
Offering discounts is a great way to incentivize customers to purchase from your store. You can provide promotional codes, free shipping, loyalty rewards programs, or other incentives that entice customers to buy from you instead of a competitor.
4. Optimize SEO
Utilize search engine optimization (SEO) tactics that focus on optimizing both on-page factors (such as content quality) as well as off-page factors (such as backlinks). Done correctly, SEO can help boost organic traffic from search engines and lead directly to increased sales for your business. Make sure that all your content contains relevant keywords related to the products or services you’re selling so that potential customers can easily find you when searching online. Additionally, link-building tactics such as guest blogging or directory submissions help to expand your reach, allowing people to discover your website through external sources.
5. Leverage the Power of Email Marketing
Email marketing is one of the most powerful tools businesses can use to boost online sales and nurture potential customers down the funnel. With automated email workflows, you can send personalized messages to subscribers and existing customers with tailored offers and promotions – an effective way to convert leads into paying customers over time.
6. Use Call-to-Action Buttons to Incentivize Customers
Call To Action (CTA) buttons urge customers to take immediate action and help to facilitate the sales transaction. To increase conversions, it’s best practice to utilize various CTA buttons throughout touch points on each page of your website to seamlessly guide customers to their final shopping destination and take advantage of special offers or promotions.
Want to boost sales? Invest in a better website.
If you want to grow your business, you will likely need some form of funding like a business line of credit, SBA loan, or merchant cash advance. There are various ways to get financing for your business, so it’s crucial to find an experienced lender to help you find the best financing tailored to your business needs.
8. Offer Excellent Customer Service
We understand that investing in a modern website can be a game changer for driving sales and customer satisfaction. At Proto Financial, we offer flexible business financing options to achieve the website of your dreams more affordable. If you want to deliver an outstanding online experience to attract more customers, learn more about your financing options today.